MARKETING AUTOMATION

MARKETING AUTOMATION

World of Digits offers you an all-inclusive, extensive and far-reaching marketing automation programme featuring:

  • Expansive email-marketing
  • Absolute landing-pages
  • Exhaustive campaign management
  • Accurate prediction/scoring
  • Global lead-management
  • Thorough CRM integration
  • Inclusive cross-channel social marketing
  • Rigorous marketing analytics

Marketing automation platforms bring value and ROI to your numerous and divergent marketing efforts. The right marketing automation platform, combined with our smart organizational and process alignment, makes it attainable to methodically connect the dots between the promotional email campaign you might have initiated last month, that particular webinar you hosted last year, and the revenue you’ll see this week or can expect to see in the future.

We’ve not only identified 50 leading marketing automation tools offering robust features and capabilities to simplify many otherwise time-consuming marketing activities but we have all the expertise in-house to employ these tools effortlessly and competently. If you’re seeking ways to streamline and harmoniously balance one or more marketing functions, then do not hesitate to contact us for more information on we can help your digital development.

What is marketing automation?

Marketing automation is a platform technology segment which enables enterprises to;

  • Streamline
  • Automate
  • Measure

All kinds of marketing tasks and workflows. This empowers them to increase operational efficiency and facilitates a faster growth in revenue. Marketing automation platforms help and promote lead generation, segmentation, nurture practices, provide systematic lead scoring, perfect the collection and utilization of ‘big data’.

Ultimately, they will help you make smarter marketing and sales decisions, smoothen your customer lifestyle marketing, improve your cross-selling and up-selling, enhance your customer retention and assist your ROI measurement of (digital) marketing practices.

With scale and the unremitting increase in the number of channels marketers are currently required to manage, technology software becomes indispensable. Marketing automation platforms give you certain benefits which can be categorized as follows:

    • A central marketing database:
      A comprehensive overview of all your marketing data. This implies a detailed overview of all prospect and customer interactions as well as behaviours. Aptly doing this reinforces the segmentation and targeting of the right message to each individual customer.
    • An engagement marketing engine:
      A domain for the creation, management and automation of divergent marketing processes and conversations across digital and physical touch-points.
    • An analytics engine:
      Encompasses the testing, measuring, and optimizing of marketing ROI, calculating its impact on revenue.