World of Digits

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At World of Digits, our goal is to deliver consulting services that create outstanding experiences for your employees and your customers. Not just some of them. All of them.

Basic tools

UX Checklist

The UX Checklist helps you assessing
existing products or designs to spot
usability issues and improve overall User
Experience. This checklist can help you
when running a UX Audit.

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Difficulty Level


Checklist illustration


spot usability issues


To make sure you did not forget anything.

Your step by step guide to run the method

User Experience

☐     Personalized features: currency, language, country, taxes, delivery options are changed on user’s location or web browser preferences.

☐     Registering provides value to users: A button called ‘Free trial’ communicates a clear benefit, but ‘Register’ doesn’t.

☐     Transparent pricing: prices are clearly displayed, you can have an easy overview of the different features in different tarifs, there are no hidden costs.

☐     Sample content: there is a sample of the newsletter next to the newsletter sign up form.

☐     Website is credible: credible references, credentions, contact details, images of real people are displayed.


☐     Clear call for action: users know what to do next and why it benefits them. They understand the value proposition of the site.

☐     First impression: the homepage creates a positive first impression and supports conversion.

☐     Logged in user’s name is displayed on the site: Hello Jack, Welcome mr. Smith.

☐     Major changes to the site, product or service are announced on the homepage: for example changes in the delivery policy or website downtimes / maintenance on banking apps.

☐     Company location and contact information is easily accessible from the Homepage.

☐      There is a privacy policy, in case the site gathers information of users.

☐      Images are relevant and meaningful, no unrelated stock photo’s or models, there are high quality pictures of the product or service.

☐     Site URL works with or without www



☐     Alt attribtues are provided for non-text elements, such as images, maps, sounds and video.

☐     Color alone is not used to convey information.

☐     Content is readable without a style sheet.

☐     Flash is avoided.

☐     Links buttons and checkboxes are easily clickable, a user can select a checkbox by clicking the text, not just the checkbox.

☐     There is a site description in the window title, which is easily understandable as a bookmark.


☐     Important links aren’t placed in moving features, for example auto-rotating carousels.

☐     Alphabetical A-Z sorting is avoided, it is used only when there are no better alternatives such as grouping items into related groups.

☐     User know where they are on the site, by using breadcrumbs.

☐     Navigation is consistent on every page.

☐     Browser’s ‘back’ button is not disabled.

☐     Links are descriptive, hover effects are used on navigation links, and the titles clearly explains where the call to action leads to. No ‘click here’ links.

☐     Site’s URL is memorable.



☐      There is a search bare, in case of a large website.

☐     Search is available on every page, not just the homepage.

☐     Search box is wide enough, so that users can see what they’ve typed.

☐      Search is a form where users can type search words immediately, not a link.



☐      Important call to actions are displayed as buttons, not links.

☐     Links don’t open a new browser tab or window, unless it is a .pdf file.

☐     Links are easily recognizable. They look clickable. Text that is not clickable should not be underlined.

☐     Color, visited links color is different than unvisited.

☐     There are no broken links, do a check with a link checker.

☐     Uncluttered product and service information: Information is scannable, images can be enlarged or zoomed in on for more detailed viewing.



☐      Important content is displayed first.

☐     Site is responsive.

☐     Related information is grouped together clearly.

☐     there are minimum amount of pop-up windows.

☐      Consistency. Page layouts are consistent across the whole website.

☐     Pages aren’t cluttered, there is enough white space to support scanning.


☐     Issue tracking, usability and user experience issues are tracked in an issue tracker.

☐     User testing testing with target users is done at different stages of the project.

☐     Prioritizing, changes are prioritized based on their importance.

☐      Impact analysis of changes, changes might be expensive and time consuming. Therefore it’s important to analyze the impact.

☐     ROI of changes, website is evaluated before and after making changes.



☐     Simplicity, only the absolutely necessary questions are asked in forms.

☐     Long dropdown menus are avoided, instead users can input text.

☐     Inputting data is flexible, for example with phone numbers or birth dates.

☐      Fields are labeled with common terms: name, address.

☐     Autofill is enabled.

☐      Fields contain sample answers, which help users to input information.

☐      Where needed a tooltip is provided.

☐      Form submission is confirmed on a confirmation page.

☐     Error messages are shown next to the input field, not just on the top or button of the page.



☐      Contrast, there is adequate contrast between the text and background.

☐      Content is scannable, by using short paragraphs, descriptive headings, lists, fat keywords.

☐      Content is written with common language that users easily understand.

☐     Content is useful and up-to-date, providing answers to the most common questions asked by users. there are no long instructions or ‘welcome to our website’ text.

☐     Use of uppercase letters in prose text is avoided.

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