Your step by step guide to run the method
3 steps are crucial for your preparation
- Set clear goals of what you want to attend from the interviews
- Recruit the good people toward your problematic
- Create a conversation guide to support you during the interviews. It’s a document where you consign the subject you want to ask your users about, and some few questions already prepared in case of blank moment. Prepare a grid to facilitate answers classification and so data analysis.
STEP 1: (5 MIN) welcome Users
It’s your first chance to make a good impression and to make people feel comfortable. You want them to open their minds and share their feelings. So Smile and be friendly. Propose water, coffee or whatever. Try to cut the distance by presenting yourself and your goals. People needs to feel safe and secure by your side.
STEP 2: Interview
Position is important. If the room where you plan the interview have a desk, sit on the same side as the user and respect the 1meter circle of intimacy.
Start questioning and drive the interview. Your role now is to be sure that you’ll collect all the information you need without bias responses. You can use many techniques like reformulations, start a sentence and let the user complete it, never asking closed questions, etc.
Do not forget that your human and it’s ok to have emotions. You’re an active listener. Not a recorder. Try to stay objective and never bring judgement. You’re safe place.
STEP 3: How to end the Interview
Respect your timing and conclude your interview politely. Told to the users that you have what you need but maybe there is something else they want to add ? and let them flow. It’s always win win.