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The 4 UX phases you should consider to implement a clear UX process.

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How to ensure your customer satisfaction?  Figuring out what your customers really expect  is an essential point to stand out from the crowd and makes sure you bring something relevant and in context with the fast market evolution.

But where to start? User Experience methodology is a good solution to manage the development of products and services the best as possible.Indeed, implementing and following a clear UX process within your department will help you bring structure and user centricity to your digital projects.

Since there is not an official UX process yet, the UX tribe from World of Digits has developed a detailed one to better understand the different steps to consider when developing products or services. This process exists out of 4 stages and is based on Design Thinking and Lean UX principles.

What are the 4 main UX phases?

1. Discover phase

This first phase is very important as it helps you to deeply understand the context your product or service must fit in.  
What are the needs of your users and your business? Immerse yourself in the world of the user and gain deep understanding of what they do and why they do it.  
This phase allows you to bring accuracy to your project. 

2. Define phase

Synthesize the findings from the Discover phase, plot out pain points and try to find a solution through the ideation stage. This phase helps you in deciding the direction you are about to take for your project and the elements you are going to focus on.  
This is the phase where you decide specific pain points you are going to solve and how you are going to organize and structure your ideas. 

3. Design & test phase

Once your ideas are well defined and you have decided how to structure your project, it is time to lay it out. 

Make the idea tangible with low fidelity prototypes. First on paper, then wireframes that result in a clickable prototype that can be tested to uncover usability problems.  

Once the prototype is validated by users, comes the UI Design, where you can put forward your team’s art skills. 

4. Care phase

When everything is “live” it’s very important to keep on testing and improving your product or service with more quantitative research. Iterate as much as you can to keep improving your project and evolving with the market. 

For each phase, there are plenty of methods and techniques you can conduct. We gathered a lot of them in a toolkit to help you structure and standardize your UX process. Of course, it is not possible to run them all for each project. But picking some of them regarding your resource, objective and deadline can be very helpful to offer the best product or service to your clients. 

We can help you with UX in several ways 

Just let us know and one of our experts will contact you! 


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