Case Study | How you can implement UX within your department
World of Digits / Explore
One of the biggest challenge for companies nowadays is to make sure they are able to create great experiences for their clients. Therefore, knowing its target audience to fit its expectations has become one of the success keys. But how to do so when you don’t have the time nor the resources to work on that topic?
How can companies implement UX within their departments?
– They understand UX foundations and its precious roles.
– They are able to follow a UX process and conducting UX methods and techniques.
– They know how to use tools and templates to apply UX methodologies.
We Invest is a Real Estate, Marketing & Technology company aiming to improve the real estate sector by creating innovative solutions for its clients.
The real estate sector is a real challenge from a marketing point of view. As there are many client types, communication towards them may not always be easy.
How to define the right message and tone of voice?
How to be sure the content created matches with each of them?
At World of Digits we developed a UX toolkit to help companies solve usability problems by allowing them to run their own UX process. This tool gathers more than 50 UX methods, techniques, templates and step by step guides.
Whether you are new to the UX topic or already have some UXers in your team, our toolkit has been conceived as being the easiest way to implement UX within your project.
Find the right UX methodology, organize and standardize your own UX process thanks to our toolkit.
Benefits of the workshop
By giving the best practices on how to conduct a right UX process thanks to the UX toolkit. We received 3 toolkits in total. We are not going to use them on a daily basis but more on a project based approach instead. Our team will be now able to follow UX process and be even more user-centric.
“The UX toolkit workshop will allow us to deeply understand our different targets and adapt our messages.” Valentin, Tech Marketing Manager at We Invest
The workshop was helpful. The goal was to determine the information we needed and structure the start of the project.
It allows to implement and conduct a step by step UX process that fits our way of working. It gave an overview on which methods and techniques to run to ensuring user centricity in our project development.
The positive business outcome is really for us gaining a competitive advantage in our market by reassessing our audience and personas to create a new website based on that new assessment.
Do you already have UXers in your team?
Just like We Invest, you can book an (in-house) UX toolkit workshop (1 day) were we’ll brief you on how to use the toolkit and teach you on how to follow a UX process.
Are you new on the UX topic?
If start from (almost) zero in the UX field, we also offer a 2-day UX Foundation training. More info
Read this article
Even if the topic of UX design is covered in many articles on the Internet, we don't always understand its ins and outs.Read this article
Innovation is not only about launching a new idea, discover the 4 types of innovationRead this article
Read this article