User Engagement
There are personalized and contextualized support elements to guide the user from his first steps within the application
Guidance (1/ 0)
The user is guided through the application thanks to tutorials or help bubbles.
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Personalization of the experience (2/ 0)
The experience adapts to the user and takes into account his/her preferences (content, searches, parameters).
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Registration (3/ 0)
The interest of the application is visible from its download page and it is possible to start using it without having to register (demo at least).
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Actions Efficiency
The efficiency of actions refers to the ability to achieve an objective quickly and without error. On mobile phones, efficiency is all the more important for the user who seeks to perform specific, non-complex and fast tasks.
User journey efficiency (1/ 0)
The user can accomplish a task in a variety of ways, simply and with a minimum of action. To do so, he uses calls to action with explicit labels.
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Ease of information entry (2/ 0)
Entering information is made easier (auto-completion, shortcuts...).
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Error protection (3/ 0)
In the event of an error, the user must be clearly informed, be able to easily cancel the last action and correct the information.
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Smooth navigation
The user interacts with simple and pleasant support elements allowing him to be guided throughout his interactions with the application.
Waiting management (1/ 0)
The elements of the page are loaded progressively. In case of waiting, the user is informed by an animation and a message (no advertising).
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Navigation (2/ 0)
Users can navigate using a breadcrumb or the BACK button on their Android phone. Transitions between pages are smooth and consistent.
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Links andCTAs (3/ 0)
Links and calls to action are recognizable, of sufficient size and have visual consistency.
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Menu (4/ 0)
The application and menu follow a clear architecture. The application uses a burger menu only if necessary.
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Visual harmony
What are your senses aroused by the application? Visual, tactile, auditory perception...
Advertising management (1/ 0)
The user is not hindered in his navigation by advertising. Existing advertisements can be closed with a call to action that is sufficiently visible and always in the same place.
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Engaging interactions / Sense of belonging to a group / Gamification (2/ 0)
The application uses playful mechanisms to increase user engagement (points, rewards, content sharing...).
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Sensory and cognitive interest (3/ 0)
The application offers relevant multimedia content. The visual identity is coherent and follows the graphic guidelines (icons, illustrations...).
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