SEA (Search Engine Advertising) is the art of gaining more website traffic & traction by purchasing ads on search engines which get shown on result pages. These ads, known as pay-per-click ads (PPC), come in a large variety of formats. Some are small, text-based ads, whereas others, such as product-listing ads (PLAs or shopping ads) are more visual, product-based advertisements.

Search engine marketing’s greatest strength is that it provides advertisers with the opportunity to put their ads in front of an already motivated customer segment, who are ready to be triggered to purchase at the precise moment they’re browsing. No other advertising medium can do this, which is why search engine marketing is effective, prosperous and such a potent way to grow your business within the digital realm.

Our SEA philosophy

At World of Digits we have all the available knowledge and qualified expertise encompassing all the latest developments within this hybrid, highly adaptive domain and are able to not only guide you purposely but also effectively throughout this intricate process.


Our SEA operational processes are customizable to suit your specific needs & requirements as we profoundly believe that each enterprise requires a different approach. SEA is one of the most effective ways to increase business opportunities & generate awareness in an increasingly competitive digital marketplace. With millions of businesses vying for the same eyeballs, we believe it has never been more important to advertise calculatedly online.

World of Digits can help you in this journey of SEA development by

Conducting comprehensive research as part of your keyword management strategy ;

  • Search volume for each individual keyword on Google
  • Gauging general competitiveness of each keyword.
  • Identifying negative keywordsbased on search intent and high commercial intent
  • Advising logical keyword grouping and account structure, aiding your business achieve higher click-through rates, lower costs-per-click, and generally stronger overall performance

At World of Digits, we eat, sleep, and breathe SEA. Whether you’re a newcomer to paid search marketing or a seasoned professional, we want to provide you with everything you need to succeed. We adopt a PPC management platform and our intelligent, customizable alerts emphasize areas of your Ad accounts that are performing strongly while also identifying areas in which improvements can be made for immediate results.

Leaving you more time to focus on what really matters – growing your business.