USE THIS METHOD / TECHNIQUE TO
The focus group is a qualitative method of collecting data based on the discussions of the group of participants, on a subject predefined by an animator. The opinions, attitudes, and needs of participants about a system, a product of a service, or simply a concept are collected. It can be used to prepare a survey that will be disseminated to a wider sample of people. It is an essential method of exploration, can be associated with the experience map, cultural probes, and know the experience that wishes to live the user.
THIS IS WHY YOU NEED IT
Collect data through the effect of interruption. The characters answer questions, and allow to create a group dynamics on the basis of the reaction of others (sharing of experience, common concern, common needs ...). It is useful for revealing points of agreement, conflict or uncertainty between users. Allows you to collect data quickly, and to involve users.