World of Digits

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At World of Digits, our goal is to deliver consulting services that create outstanding experiences for your employees and your customers. Not just some of them. All of them.

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  • User Engagement
  • Information Architecture
  • Actions Efficiency
  • Smooth navigation
  • Visual harmony
  • User Experience
  • Home Page
  • Accessibility
  • Navigation
  • Search
  • Links
  • Layout
  • Process
  • Forms
  • Content

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New Audit

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Website Context

New desktop audit

Application context

New mobile Audit

User Engagement

There are personalized and contextualized support elements to guide the user from his first steps within the application

Guidance 1/ 3

The user is guided through the application thanks to tutorials or help bubbles.

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Personalization of the experience 2/ 3

The experience adapts to the user and takes into account his/her preferences (content, searches, parameters).

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Registration 3/ 3

The interest of the application is visible from its download page and it is possible to start using it without having to register (demo at least).

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Information Architecture

Do you find that the organization of the application's elements is clear and structured and helps to guide the user?

Organization 1/ 2

The pages are clearly structured and invite scrolling, while guaranteeing access to the menu. If the page is long, there is a way to quickly return to the top.

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Consistency of the experience 2/ 2

The pages of the application are visually consistent and are structured with explicit, legible and concise title(s).

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Actions Efficiency

The efficiency of actions refers to the ability to achieve an objective quickly and without error. On mobile phones, efficiency is all the more important for the user who seeks to perform specific, non-complex and fast tasks.

User journey efficiency 1/ 3

The user can accomplish a task in a variety of ways, simply and with a minimum of action. To do so, he uses calls to action with explicit labels.

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Ease of information entry 2/ 3

Entering information is made easier (auto-completion, shortcuts...).

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Error protection 3/ 3

In the event of an error, the user must be clearly informed, be able to easily cancel the last action and correct the information.

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Smooth navigation

The user interacts with simple and pleasant support elements allowing him to be guided throughout his interactions with the application.

Waiting management 1/ 4

The elements of the page are loaded progressively. In case of waiting, the user is informed by an animation and a message (no advertising).

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Navigation 2/ 4

Users can navigate using a breadcrumb or the "Back" button on their Android phone. Transitions between pages are smooth and consistent.

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Links & CTAs 3/ 4

Links and calls to action are recognizable, of sufficient size and have visual consistency.

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Menu 4/ 4

The application and menu follow a clear architecture. The application uses a burger menu only if necessary.

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Visual harmony

What are your senses aroused by the application? Visual, tactile, auditory perception...

Advertising management 1/ 3

The user is not hindered in his navigation by advertising. Existing advertisements can be closed with a call to action that is sufficiently visible and always in the same place.

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Engaging interactions / Sense of belonging to a group / Gamification 2/ 3

The application uses playful mechanisms to increase user engagement (points, rewards, content sharing...).

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Sensory and cognitive interest 3/ 3

The application offers relevant multimedia content. The visual identity is coherent and follows the graphic guidelines (icons, illustrations...).

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User Experience

There are personalised and contextualised support elements to guide the user from his first steps with the website.

Personalized features 1/ 5

Currency, language, country, taxes, delivery options are changed on user’s location or web browser preferences.

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Registering provides value to users 2/ 5

A button called ‘Free trial’ communicates a clear benefit, but ‘Register’ doesn’t.

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Transparent pricing 3/ 5

Prices are clearly displayed, you can have an easy overview of the different features in different tarifs, there are no hidden costs.

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Sample content 4/ 5

There is a sample of the newsletter next to the newsletter sign up form.

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Website is credible 5/ 5

Credible references, credentions, contact details, images of real people are displayed.

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Home Page

Page that puts clearly in evidence the value proposition of the company by using information of the product or service and encouraging conversion.

Clear call for action 1/ 8

Users know what to do next and why it benefits them. They understand the value proposition of the site.

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First impression 2/ 8

The homepage creates a positive first impression and supports conversion.

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Logged in user’s name is displayed on the site 3/ 8

Hello Jack, Welcome mr. Smith.

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Major changes to the site, product or service are announced on the homepage 4/ 8

For example changes in the delivery policy or website downtimes / maintenance on banking apps.

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Company contact data 5/ 8

Company location and contact information is easily accessible from the Homepage.

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Privacy policy 6/ 8

There is a privacy policy, in case the site gathers information of users.

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Images 7/ 8

Images are relevant and meaningful, no unrelated stock photo’s or models, there are high quality pictures of the product or service.

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URL 8/ 8

Site URL works with or without www.

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Accessibility

The ability of the product to be used by all types of users by means of clickable, readable and/or audible elements.

Alt Attributes 1/ 6

Alt attribtues are provided for non-text elements, such as images, maps, sounds and video.

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Color 2/ 6

Color alone is not used to convey information.

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HTML 3/ 6

Content is readable without a style sheet.

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Flash 4/ 6

Flash is avoided.

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Links buttons and checkboxes are easily clickable 5/ 6

A user can select a checkbox by clicking the text, not just the checkbox.

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Site title 6/ 6

There is a site description in the window title, which is easily understandable as a bookmark.

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Layout

The pattern or framework structures the information for owner and users, providing paths for navigation and organises elements.

Content organisation 1/ 6

Important content is displayed first.

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Mobile and tablette too 2/ 6

Site is responsive.

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Related information 3/ 6

Related information is grouped together clearly.

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Pop up 4/ 6

There are minimum amount of pop up windows.

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Consistency 5/ 6

Page layouts are consistent across the whole website.

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White space 6/ 6

Pages aren’t cluttered, there is enough white space to support scanning.

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Process

User inputs and outputs follow a coherent flow and expected behaviour.

 Issue tracking 1/ 5

Usability and user experience issues are tracked in an issue tracker.

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User testing 2/ 5

User testing with target users is done at different stages of the project.

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Prioritizing 3/ 5

Changes are prioritized based on their importance.

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Impact analysis of changes 4/ 5

Changes might be expensive and time consuming. Therefore it’s important to analyze the impact.

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ROI of changes 5/ 5

Website is evaluated before and after making changes.

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Forms

There are forms on the web page that allow a user to enter data that is sent to a server for processing.

Simplicity 1/ 9

Only the absolutely necessary questions are asked in forms.

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Dropdown menus 2/ 9

Long dropdown menus are avoided, instead users can input text.

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Input 3/ 9

Inputting data is flexible, for example with phone numbers or birth dates.

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Fields 4/ 9

Fields are labeled with common terms: name, address.

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Autofill 5/ 9

Autofill is enabled.

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Examples 6/ 9

Fields contain sample answers, which help users to input information.

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Tooltip 7/ 9

Where needed a tooltip is provided.

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Confirmation 8/ 9

Form submission is confirmed on a confirmation page.

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Error message 9/ 9

Error messages are shown next to the input field, not just on the top or button of the page.

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Content

Web content is the textual, visual, or aural content that is encountered as part of the user experience.

Contrast 1/ 5

There is adequate contrast between the text and background.

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Content is scannable 2/ 5

Content is scannable, by using short paragraphs, descriptive headings, lists, bold keywords.

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Language 3/ 5

Content is written with common language that users easily understand.

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Content is useful and up-to-date 4/ 5

It provides answers to the most common questions asked by users. There are no long instructions or ‘welcome to our website’ text.

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Uppercase 5/ 5

Use of uppercase letters in prose text is avoided.

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You have finished!

UX Audit report

Score

%

Instructions

The application does not meet the criterion (at least once)

The application partially meets the criterion, but can be improved

The application or website fully complies with the criterion

'Not applicable' if the criterion does not apply to your product

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