There are personalised and contextualised support elements to guide the user from his first steps with the website.
Personalized features 1/ 5
Currency, language, country, taxes, delivery options are changed on user’s location or web browser preferences.
Registering provides value to users 2/ 5
A button called ‘Free trial’ communicates a clear benefit, but ‘Register’ doesn’t.
Transparent pricing 3/ 5
Prices are clearly displayed, you can have an easy overview of the different features in different tarifs, there are no hidden costs.
Sample content 4/ 5
There is a sample of the newsletter next to the newsletter sign up form.
Website is credible 5/ 5
Credible references, credentions, contact details, images of real people are displayed.
Page that puts clearly in evidence the value proposition of the company by using information of the product or service and encouraging conversion.
Clear call for action 1/ 8
Users know what to do next and why it benefits them. They understand the value proposition of the site.
First impression 2/ 8
The homepage creates a positive first impression and supports conversion.
Logged in user’s name is displayed on the site 3/ 8
Hello Jack, Welcome mr. Smith.
Major changes to the site, product or service are announced on the homepage 4/ 8
For example changes in the delivery policy or website downtimes / maintenance on banking apps.
Company contact data 5/ 8
Company location and contact information is easily accessible from the Homepage.
Images 7/ 8
Images are relevant and meaningful, no unrelated stock photo’s or models, there are high quality pictures of the product or service.
URL 8/ 8
Site URL works with or without www.
The ability of the product to be used by all types of users by means of clickable, readable and/or audible elements.
Alt Attributes 1/ 6
Alt attribtues are provided for non-text elements, such as images, maps, sounds and video.
Color 2/ 6
Color alone is not used to convey information.
HTML 3/ 6
Content is readable without a style sheet.
Flash 4/ 6
Flash is avoided.
Links buttons and checkboxes are easily clickable 5/ 6
A user can select a checkbox by clicking the text, not just the checkbox.
Site title 6/ 6
There is a site description in the window title, which is easily understandable as a bookmark.
Website navigation allows visitors to flow from one page to another without frustration.
Links 1/ 7
Important links aren’t placed in moving features, for example auto-rotating carousels.
Grouping 2/ 7
Alphabetical A-Z sorting is avoided, it is used only when there are no better alternatives such as grouping items into related groups.
Breadcrumbs 3/ 7
User know where they are on the site, by using breadcrumbs.
Navigation 4/ 7
Navigation is consistent on every page.
Back 5/ 7
Browser’s ‘back’ button is not disabled.
Links's title 6/ 7
Links are descriptive, hover effects are used on navigation links, and the titles clearly explains where the call to action leads to. No ‘click here’ links.
URL 7/ 7
Site’s URL is memorable.
The search is an integral part of the site search functionality, which is an important element of website
design for content-rich websites.
Search function 1/ 4
There is a search bar, in case of a large website.
Search accessibility 2/ 4
Search is available on every page, not just the homepage.
Search box size 3/ 4
Search box is wide enough, so that users can see what they’ve typed.
From type 4/ 4
Search is a form where users can type search words immediately, not a link.
Object that allows users to jump to a new location when they click or tap it.
CTA 1/ 6
Important call to actions are displayed as buttons, not links.
Opening links 2/ 6
Links don’t open a new browser tab or window, unless it is a .pdf file.
Call to click 3/ 6
Links are easily recognizable. They look clickable. Text that is not clickable should not be underlined.
Color 4/ 6
Color, visited links color is different than unvisited.
Broken links 5/ 6
There are no broken links, do a check with a link checker.
Uncluttered product and service information 6/ 6
Information is scannable, images can be enlarged or zoomed in on for more detailed viewing.
The pattern or framework structures the information for owner and users, providing paths for navigation and organises elements.
Content organisation 1/ 6
Important content is displayed first.
Mobile and tablette too 2/ 6
Site is responsive.
Related information 3/ 6
Related information is grouped together clearly.
Pop up 4/ 6
There are minimum amount of pop up windows.
Consistency 5/ 6
Page layouts are consistent across the whole website.
White space 6/ 6
Pages aren’t cluttered, there is enough white space to support scanning.
User inputs and outputs follow a coherent flow and expected behaviour.
Issue tracking 1/ 5
Usability and user experience issues are tracked in an issue tracker.
User testing 2/ 5
User testing with target users is done at different stages of the project.
Prioritizing 3/ 5
Changes are prioritized based on their importance.
Impact analysis of changes 4/ 5
Changes might be expensive and time consuming. Therefore it’s important to analyze the impact.
ROI of changes 5/ 5
Website is evaluated before and after making changes.
There are forms on the web page that allow a user to enter data that is sent to a server for processing.
Simplicity 1/ 9
Only the absolutely necessary questions are asked in forms.
Dropdown menus 2/ 9
Long dropdown menus are avoided, instead users can input text.
Input 3/ 9
Inputting data is flexible, for example with phone numbers or birth dates.
Fields 4/ 9
Fields are labeled with common terms: name, address.
Autofill 5/ 9
Autofill is enabled.
Examples 6/ 9
Fields contain sample answers, which help users to input information.
Tooltip 7/ 9
Where needed a tooltip is provided.
Confirmation 8/ 9
Form submission is confirmed on a confirmation page.
Error message 9/ 9
Error messages are shown next to the input field, not just on the top or button of the page.
Web content is the textual, visual, or aural content that is encountered as part of the user experience.
Contrast 1/ 5
There is adequate contrast between the text and background.
Content is scannable 2/ 5
Content is scannable, by using short paragraphs, descriptive headings, lists, bold keywords.
Language 3/ 5
Content is written with common language that users easily understand.
Content is useful and up-to-date 4/ 5
It provides answers to the most common questions asked by users. There are no long instructions or ‘welcome to our website’ text.
Uppercase 5/ 5
Use of uppercase letters in prose text is avoided.